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[Chinese shoes Network - brand observation]? How do the athletes to develop a brand, give your customers a suitable location, you are in the hands of customers is a kind of image, which is different from the others that he could bring thing? Second, have to learn to package and maintain their own customer's image, to achieve maximum benefits. We give Yao Ming and Liu Xiang to do personalized brand analysis, Yao Ming first glance gives the impression that it is respected, Liu Xiang will make people give him hugs, he and you and I closer distance. That marketing Yao Ming, the need to narrow the distance between him and the consumer, to his sense of humor to life. Because of the high visibility, high visibility, sports stars is seen as the best consumer goods leading media or bridges, the Olympic champion has become an inevitable phenomenon of economic development of market economy. Valuable would play out, which is the basic law of the market. "The Economist" report shows that the annual global market value of educating about 60 billion US dollars tournament, which is inseparable from the great appeal of star athletes, "is the star athlete to attract spectators to the stadium. Which project more stars, fame The larger, the better the efficiency of its operations. "In the industry view, how to better develop athletes value, this issue has become the sports industry development an important part. For the Chinese athletes in brand development, has many years of experience in research and analysis of economic and industrial director of the Department of Beijing Spo jordan retro 14 white/fuchsia blast/black rt University ???? her recent experience in the United States, said, "I just went to the United States to participate in the sports analysis before the annual meeting, some of their quantification Analysis of the way, we should learn from the United States to make decisions based on data, than we did fine. Everything you want in-depth analysis, the depth of discussion, racking our brains to make decisions has passed. "The other two have many years of experience in the industry experts focus He referred to the importance of early distribution of - Gan Ming Kee former marketing director of China Sports Adidas, vice president of Octagon China, the world's largest sports marketing company Qinzhe Ming. Reporter: Do you have in the past ten years time has represented many domestic famous athlete-related business, in your opinion, athletes want to do brand development, a matter which is worth noting that there is ? Qinzhe Ming: First you need to get the customer, after that first locate your customers, because you each client is different, they have corresponding client crowd is different. I have to work at Coca-Cola and Yao Ming had a lot of contact with the agent, gave me the impression that the agent for Yao Yao very deep understanding, this understanding could become a source of brand marketing. They give Yao's position is "big" cases are a lot of marketing around the "big" to do. Yao and me and the exchange itself, very surprised that he was not alive are connected, once a US book publishing house let him talk about the NBA experience, and Yao said they know you a Cheap jordans online air jordan 11 blackout for sale re busy, do not you write, just a day training and competition toward the end of your tape recorder, said a few words, then are handed over to them to do, the rewards have $ 2.5 million, Yao Ming finally refused, he said he wanted to find what they really do. Gan Ming qi: I think one is give your customers a suitable location, you are in the hands of customers is a kind of image, which is different from other people what he can bring the second is to package and have to learn? maintain their own customer's image, to achieve maximum benefits. Reporter: "Team Yao" responsible person BenQ has said so: you can try to find 100 of America's most valuable player, compared with the 100 most valuable Chinese sports stars, you will find, China The original is so low value athletes. For you, the greatest challenge to the development of athletes value Where? Qinzhe Ming: The biggest challenge is the lack of port athlete to spread the story of this issue in a number of Olympic events in particular. This one has a "cross-border" problem, you need to make your brand diversification, enrich the connotation of his, and enhance awareness of the outside world for him. This is the factor in a lot of sports stars to fashion and entertainment industry. Let's say Wade often went to Paris in the fashion show, he has a personal dwadestyle personal website, so that you can attract more attention. O'Neill is even more representative of this area, I went to his house, he showed me a video, in the video he was wearing a wig, sing RAP, drums, this personality so that you can feel his ch jordan 3 katrina 2018 arm, Then he put up this video on social media communication, as an athlete, and he already has the ability to self-marketing, which is more than a simple focus on the game a step further. Tennis on more and more, such as Anna Kournikova and Maria Sharapova, two tennis beauty to participate in the activities of the more stylish and more, closer to the audience and their distance. Gan Ming qi: If you want to do marketing, you must have the ability to advance the layout. What impressed me the most profound thing is Nike several cases, one of which is a timely response to the London Olympic Games Liu Xiang back after the game. Another time that Federer to win his fifteenth Grand Slam titles, the French broadcasting ended the day have been one or two am the way, and he immediately cut came trophy when an advertisement in which Michael Jordan, Tiger Woods and other stars said the same Bottom line: Congratulations Roger Federer, you are very great. It is clear from these two cases, the layout is done in advance, otherwise reach such good results. Also, in 2008, when, because Adidas is the Olympic TOP sponsor, Nike selected mode is about 80% of the Chinese delegation were signed, which is also a good way ahead of the layout capabilities. Reporter: superstar these cases before mentioned, the brand development of ordinary players, whether they have the draw of ? Qinzhe Ming: the truth is the same, Baron & middot; Davis influence and big stars hearts of basketball fans in Shanghai lags far behind, his agent at the time he came to Shanghai designed an activity: in Nanj Retro jordans for sale ing Road Pedestrian Street, dribble, and then into social media, as played a very good effect. Li Ning and Wade talk about cooperation when the two finally found a meeting point: to help Wade create personal business brand, selling shoes Wade income. Yao Ming and Liu Xiang, do we give the brand personality analysis, Yao Ming first glance gives the impression that it is respected, Liu Xiang will make people give him hugs, he and you and I closer distance. That marketing Yao Ming, the need to narrow the distance between him and the consumer, to his sense of humor to life. reporter: now the most red Chinese sports stars throughout the world should undoubtedly Sun Yang, but around his negative news, his business development has been very controversial. In your opinion, Sun Young personal marketing should be how to do? Gan Ming qi: mainly to see him behind the team, first team in the end is a combination of what they want to know the case of Sun Yang and other people do not like the country and the same place. We have to remember is that Chinese athletes and institutional environment for the growth of space may not be able to cultivate a good result, thinking too cautious, but people and mature athletes. This doomed influence people around him to his very important, of course, the environment, luck, opportunity is very important, you can not get a trustworthy person. When a young achievements and self-confident idea of ??normal, his thoughts and the outside world have a different place, it would certainly be a problem. If you're lucky, he can find ways to help him jordans on sale mens find himself short board people, which is very satisfactory. He grew up on the road, there should be such a person. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Brand News)[Chinese shoes Network - brand observation] December 2012, Adidas in Quanzhou, Fujian Nanan opened a new store. Southampton is a coastal county-level cities, count the surrounding area has 1.5 million people, where multinational companies, it will generally be defined as the huge Chinese market in the four- or five-tier cities. Xiamen Thai fertility Adidas largest distributors in Fujian, while in 2011 this company the first Adidas store opened here when Southampton has only one shopping center, stores the first year profit of 12 million yuan. Now, with another being built shopping mall popular with young people, educating the Thai company also chose a good position facing the street, out of this 120 square meters of new stores. Since two years ago, adidas intends to rally after China, like this one are becoming more and more shops. The company developed a plan called "Road leading to 2015", the goal is to Adidas deep into China more than 1400 low-tier cities, and to maintain double-digit annual sales growth. The last time, it would have been very likely chance with the Beijing Olympics and become China's most successful sports brand. Unfortunately not. Since miscalculated the Olympic Games can bring value to it, Adidas appeared unusually severe inventory problems, and then came the economic crisis make it more surprise, consumer buying cheap foamposites up all of a sudden becomes a conservative. Clearance dealers began selling any products Adidas, the German company, and this is no good way. Adidas ended up spending two years to resolve inventory. Ye Xiangyang, general manager of Xiamen Thai infertility that their situation is not the worst kind, Adidas to a number of discounts and gift policy, slowly helping his business back on track. And for those more in crisis dealer, Adidas finally buy them directly in the warehouse products. "We decided to start again, to offer new stock on the market, consumers always like new products." High Skyline Adidas Greater China general manager, director (Colin Currie), "First Financial Weekly" said. two years, Adidas lost the lead in the Chinese market, also hope to catch up with Nike to disappear. 2009, Adidas Greater China sales fell 16 percent, and closed more than 200 stores, and at this time, Li Ning [0.51%] for the first time surpassed Adidas. China sports brand not realize at that point in time, in conjunction with Adidas soon as they bogged down. Pick and 361 degrees in 2009 listed, and Li Ning as multinational giants into the fray and Anta that year revenue growth of 27%. By the end of 2011, the situation has changed, sports brands have appeared in varying degrees slowdown; and came in 2012, signs of a recession is more severe, and kept closed shop and there is bad news about high inventory transfer come, one of the most interesting is the drastic change in the Li Ning Company. Now look, this is just a two-time gap, Adidas in China's development is full of dramat air jordan 11 space jam for sale ic meaning. Starting in 2011, Adidas began to recover and continue to grow 2012 sales by 15%, opened 800 new stores, more than the expected number of 500 annually much more. At the same time, its biggest rival Nike has recently suffered two consecutive quarters of declining sales. According to market research firm Euromonitor data, Adidas in 2012 market share of 11.2 percent, was 12.1 percent of Nike, the situation is close to 2008, when the smallest gap between the two. In the last year of expansion in more than 800 stores, of which two-thirds of Adidas will take the following four-tier cities. Ye Xiangyang business also has been a huge change in the last two years, he currently operates more than 100 stores in total, 50% are located in Southampton like this four or five cities. This is reflected in Adidas "footprints plan". In about 2008, either Nike or Adidas, they are still the focus of China's first-tier, look who just started hitting retail environment best second-tier cities, but now, Adidas measure must take a series of data in order to determine their own The expansion of the destination. First, population, disposable income and macroeconomic development data, then information from industry retailers, restaurant chains, property developers, banks and other obtained reanalysis Adidas in the market share, competitors, as well as market saturation, Based on this ranking for all cities. (Chinese shoes Network - the most authoritative and most professional Footwear News)A series of shoes in front of a recent fashion brand Balenciaga in the spring of 200 buy cheap jordans online 9 the introduction of a series of light, this series of shoes seems to be a series of boots, but the production of shoes in addition to outside sole material is used on a similar silk material, looks very futuristic. Such shoes money, you avant-garde ladies dare to wear it? , do you dare to wear shoes like ? Gabe Morford x Vans Syndicate 009 comments on : "do you dare to wear such shoes?" Next: Gabe, Morford, x, Vans, Syndicate, 009 led by Virgil Abloh OFF-WHITE, after a few years after the baptism is still the most popular street fashion field, in addition to news and Nike will build 10 double joint shoes brand news, their 2017 winter series also officially in Milan fashion Antonioli accept reservations. 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